We believe it doesn't get cooler (or more achingly up-to-date) than really caring... for our people, our communities, our resources, our planet. That's why, with radical tenderness, we are rewriting the narrative around fashion:
From a genderless mindset we create timeless pieces that celebrate a more inclusive future and the joy of owning less.
Convinced that we are looped we strive for maximum transparency and circularity.
Restoring confidence we bring back the sheer pleasure of looking fabulous - oh, how we've been longing for that!
The word Mawo is a homonym of the Polish MALO meaning little, few, not much and it epitomises the brand's commitment to minimalism in every sense: timeless designs, small runs, reduced use of natural resources.
Mawo is dedicated to perfecting one single product: the shirt. Why? Because with its timeless, gender-neutral, trend defying appeal this wardrobe essential can elevate any outfit, season after season. Mawo reinvents this enduring wardrobe gem to reflect the hopes and longings of a sophisticated, responsible and caring new generation.
On February 14, 1990 astronomer Carl Sagan asked NASA's Voyager 1 to spin its camera around and take a photo of the Earth. Shot from around 6 billion km away, our planet's first selfie showed a pixel-small Earth suspended against a limitless universe. Its sheer size caused Sagan to name it a "pale blue dot".
At MAWO we resonate deeply with Sagan's ideas: we believe in caring - for Earth's resources and for all the people touched by our business, in fostering a sense of collective responsibility for the pale blue dot.
Mawo is the brainchild of MZ and SZ, a para-medic turned accomplished model and a lawyer passionate about community-making and aesthetics. Their ecological upbringing combined with a discerning understanding of the fashion industry led them to embark on the journey of establishing a clothing brand that is progressive and sophisticated yet sustainable to the core.